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Beetz bags the other piece of the Calvin Klein portfolio.
October 29, 2010
By: TOM BRANNA
Coty Inc. has added the Calvin Klein Cosmetics license to its stable of products. Coty already owns the Calvin Klein fragrance license, and will develop a color cosmetics line for launch in 2012. Markwins Holding Co. was the previous holder of the license. A little history. Coty acquired the Calvin Klein fragrance business in 2005 when it purchased Unilever’s entire prestige portfolio for $800 million. However, color cosmetics was not included in the deal. Markwins won the right to that line and, in spring 2007, unveiled a 210 SKU range. The range gained initial distribution in Asia and Europe, but the brand never caught on in the U.S.
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